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Read Our Blogs.

What's the Word?: 2024 Words of The Year

For the fifth year, each MADE team member has chosen a "Word of the Year" — a single word that sums...

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Top 5 Most Popular Blogs from 2023

As 2023 comes to a close, we are revisiting our most popular blogs of the year. From Strategic...

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Advertising Agency Takeaways: An Intern's Perspective

I’m writing this blog on my last day as MADE’s Fall 2023 Marketing and Communications Intern. In my...

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MADE 2024 Planning Tips

As 2023 starts to wind down, 2024 planning is right around the corner. Whatever that means for your...

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5 Marketing Tips to Make your Q4 Easier

October 1st is more than just a day. The leaves have started to change, there's a nip to the air,...

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Made Is A USF Fast 56 Award Recipient—again!

MADE was recognized as one of the 2023 USF Fast 56 — the fastest-growing USF alumni-owned or -led...

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Brand Messaging: Communication that Connects With Your Audience

A brand’s messaging is similar to making friends. Hear me out – how do you make friends? First...

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5 Tips To Improve Your Business Communications

June is Effective Communication Month, so we’ve decided to highlight 5 steps to help you and your...

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MADE's 12th Annual Brandathon: A Rookie's Perspective

The fun thing about being the newest member of the team is getting to experience your new company's...

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What's the Magic Word?: 2023 Words Of The Year

It's the beginning of a new year, which means it's time to choose a word! Each year, every member...

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3 Strategic Marketing Plan Pitfalls to Avoid in 2023

As you’re making your lists and checking them twice, are you considering your 2023 Strategic...

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Top 5 Most Popular Blogs from 2022

As 2022 comes to a close, we are revisiting our most popular blogs of the year. From Strategic...

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MADE Receives USF Fast 56 Award for the Second Year

We MADE the list — again! The University of South Florida (USF) Alumni Association recognized MADE...

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Make Time For A Mid-Year Marketing Check-Up

You've been busy juggling your customers' requests, your department head's demands and your team's...

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5 Reasons Why a Strategic Marketing Plan Makes Your Job Easier

The thrill of working in marketing is that you are rarely doing the same thing every day. While it...

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From the Buyer's Journey to the Customer Journey

Businesses that find the most success are those that have defined their Buyer's Journey – the path...

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MADE's 11th Annual Brandathon: The Highlights

Most adults will tell you that the last time they pulled an all-nighter was in college, or as a...

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Let's Par-Tee! 2022 ADDY Awards

The American Advertising Awards (the ADDYs) is, without fail, a phenomenal evening to celebrate the...

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New Year, New Goals: 2022 Words Of The Year

Choosing a word of the year is a tradition the MADE team looks forward to every year. While we...

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6 Types of Content for Each Stage of the Buyer's Journey

Your prospective buyers are searching for information online. They are looking for answers to their...

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What is the Buyer's Journey and Why is it Important?

Today's buyers are more savvy than ever. They are more informed, more prepared and more determined....

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Five Social Media Trends to Watch for in 2022

The reemergence of pumpkin spice combined with the sights and sounds of football season remind us...

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University of South Florida Honors 2021 Fast 56 Award Recipients

The University of South Florida (USF) Alumni Association has recognized MADE as one of the 2021 USF...

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20 Social Media Content Ideas

Stuck in a rut? Social media trends passing you by so quickly that you can’t keep up? If you’re...

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The Word Is Out: MADE's 2021 Words Of The Year

Resilience. Merriam-Webster, Collins Dictionary, and the Oxford-English Dictionary's yearly...

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Amp Up Your Social Media to Break Through the Noise Barrier

If you’ve ever been a one-person marketing department, then you understand how important planning...

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Tips for a Successful Website Launch

You’re about to launch a new website—CONGRATS! The work that goes into this long and sometimes...

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The Importance Of Having an Awesome Website

Google processes over 3.5 billion searches every single day. That's 1.2 trillion each year and...

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How to Create a Guided User Experience With Thoughtful Website Design

You’ve finally decided to take the leap and put your business out there in the vast sea of the...

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4 Characteristics of Logos with Lasting Impressions

What’s the visual that comes to mind when you think of the brands you love? Probably the logo,...

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3 Takeaways From MADE's 10th Annual Brandathon

One night a year, we suit up in sweatpants, break out the coffee stash and pump some music to work...

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Where Does Your Brand Stand?

A well-branded organization is thoughtful about their personality and their visual appearance when...

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4 Steps to Guide Your Non-Profit Marketing in 2021

As we begin the new year, it's no surprise that many non-profits are making moves to adjust their ...

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Creativity: There’s Nothing New Under The Sun

What has been will be again,what has been done will be done again;there is nothing new under the...

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3 Ways to Improve Your Business Culture in 2021

To say this year has been rough may be an understatement. People are trying to grasp what the...

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5-Point Brand Checklist to Help Your Business Reopen

As businesses across the country begin to reopen following slowdowns and shutdowns as a result of...

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10 Tips for Marketing and Communicating During COVID-19

Things are changing rapidly, and businesses need a plan to adjust and pivot during these...

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What's the Word?

Every year, our MADE team members select a word that is meaningful to what we each want to work...

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Creative Coronavirus Crisis Coping

Our world is turned up-side-down right now, and our new normal is something out of a science...

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Communication Guidelines for Challenging Times

Uncertain times call for certain types of communications. Whether you are a brick-and-mortar retail...

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A Rising Year for MADE

Since the launch of our new agency in 2017, MADE has been focused on elevating our clients' branding

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Roaring 20s American Advertising Awards

ADDY season is one of our favorites, and what a beautiful night it was to get fancy and celebrate...

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Good to Know: Design Terms

Hi, kids! Today we’re going talk technical terms about type. Let’s get nerdy…

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Is It Time for a Logo Refresh or a Total Rebuild?

Some logos are timeless. Those that immediately come to mind are Coke, Nike, Apple, GE, Shell and...

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MADE's 9th Annual Brandathon is Officially in the Books!

Each year, the MADE team dedicates an entire day to serving local non-profits with a little...

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3 Marketing Essentials Crucial To Non-Profits

After spending over a decade with a career in the non-profit world in a variety of capacities,...

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Call Me Crazy: An Insider’s View on Creativity

And So It Begins… I started my career in advertising design over 30 years ago, but my first...

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8 Social Media Statistics Every Brand Should Consider

Social media is without a doubt one of the most popular online activities. With more than 3.2...

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Two Decades of Color

PMS colors. You’ve heard of them. You interact with them every day and you may not know it, but...

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MADE Launches a Refreshed Look for Tampa Lighthouse

MADE recently had the privilege to launch a refreshed brand for a local nonprofit agency. Tampa...

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A Night At The ADDYs — Oscars Style

I can’t even begin to tell you how proud I am of our team! With the 2019 American Advertising...

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5 Benefits of Hiring an Advertising Agency

Have you been bouncing around the idea of hiring an advertising agency? If you are not working with...

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A Quick What And Why Of SEO

SEO, or Search Engine Optimization, is the process of improving the visibility of a company’s...

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A Brand Refresh - What, When & How?

What is a brand refresh? A brand refresh is a process that takes place when a company's current...

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social media stats for 2018

Social media has been a part of both our personal and business daily lives for many years now. It...

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2018 ADDY Awards

I grew up in the 80s, so when I was asked to co-chair and co-host the AAF Polk County American...

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4 Essentials You Need In Your Brand Identity Wardrobe

When deciding to start a new venture, launch a product or “rebrand”, some people stop at the logo....

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Madden Brand Agency is now MADE

With great excitement, we announce that Madden Brand Agency is now MADE! After working together...

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