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From the Buyer's Journey to the Customer Journey

Businesses that find the most success are those that have defined their Buyer's Journey – the path a customer takes to plan their purchase. These businesses have paid close attention to the behaviors [...]

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MADE's 11th Annual Brandathon: The Highlights

Most adults will tell you that the last time they pulled an all-nighter was in college, or as a parent of a newborn. For the MADE team, the only excuse we need is the opportunity to give back to our [...]

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Let's Par-Tee! 2022 ADDY Awards

The American Advertising Awards (the ADDYs) is, without fail, a phenomenal evening to celebrate the beautiful and innovative work created by our local advertising community. I'm so proud of our team [...]

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New Year, New Goals: 2022 Words Of The Year

Choosing a word of the year is a tradition the MADE team looks forward to every year. While we still set annual goals together, selecting a word is an individual choice. That word is a reflection of [...]

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6 Types of Content for Each Stage of the Buyer's Journey

Your prospective buyers are searching for information online. They are looking for answers to their questions, solutions to solve their problem and reviews of similar services and products. They are [...]

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