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Photo of MADE team members receiving Rising Business of the Year Award

A Rising Year For MADE

by Michelle Ledford

Since the launch of our new agency in 2017, MADE has been focused on elevating our clients' branding, marketing and digital presence; developing and strengthening our team's expertise; and supporting our community through extensive volunteer involvement, shared passions and pro-bono services. It has been a tremendous ride and one for which we are all very grateful. Our clients are the ones that provide us with the opportunity to do what we love every day. They are also the reason why we are in a position to give back to our community.

As a principal of our agency, I see the hard work and dedication of our team on a daily basis. I'm right there on the front line with them. Together, our team has risen to the challenges presented by an ever changing marketing and digital landscape. We do this while making sure we consistently produce excellent work for our clients and provide expert guidance in pursuit of their goals.

So, as you can imagine, it gave me great pleasure to see our MADE team recently recognized by the Lakeland Chamber of Commerce as the Rising Business of the Year at their annual HONORS event. The Rising Business of the Year is awarded to a Lakeland Chamber investor that has been in business less than three years, has demonstrated sustainable growth, exemplifies outstanding business practices and has considerable involvement in the Lakeland community. We certainly don't do what we do for recognition, but I will admit, it feels great to celebrate our entire team's efforts in this way!

It was also our pleasure to be a sponsor of the 2019 Lakeland Chamber annual meeting and help refresh this event with a new name and logo for HONORS and this year's theme of SHIFT. This new direction allowed the Lakeland Chamber to call attention to the SHIFT they are making in how they serve their investors. We produced this video to help communicate their enhanced mission to be a CATALYST for business success, a CONVENER of leaders and influencers and a CHAMPION for our thriving business community.


As we reflect back on our first three years as MADE, this recognition will certainly be a highlight. But more importantly, we will recall the support, trust and encouragement we have received from our clients, our community, our industry, our friends and our families. We have MADE it this far because of all of you!