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Allen Reed

Is It Time for a Logo Refresh or a Total Rebuild?

Some logos are timeless. Those that immediately come to mind are Coke, Nike, Apple, GE, Shell and...

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Call Me Crazy: An Insider’s View on Creativity

And So It Begins… I started my career in advertising design over 30 years ago, but my first...

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4 Essentials You Need In Your Brand Identity Wardrobe

When deciding to start a new venture, launch a product or “rebrand”, some people stop at the logo....

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