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Creative Coronavirus Crisis Coping

Our world is turned up-side-down right now, and our new normal is something out of a science fiction movie. Our TVs, newsfeeds and social media are filled with updates and stories about the [...]

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Is It Time for a Logo Refresh or a Total Rebuild?

Some logos are timeless. Those that immediately come to mind are Coke, Nike, Apple, GE, Shell and Campbell’s. Although these famous brands have made tweaks over the years, the changes have been so [...]

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Call Me Crazy: An Insider’s View on Creativity

And So It Begins…

I started my career in advertising design over 30 years ago, but my first advertising gig happened about 40 years ago (gulp!), while attending Dixieland Elementary School in [...]

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4 Essentials You Need In Your Brand Identity Wardrobe

When deciding to start a new venture, launch a product or “rebrand”, some people stop at the logo. They hire a designer who cranks out several options, pick one and off they go. Even worse, the [...]

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