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Allen Reed

4 Characteristics of Logos with Lasting Impressions

What’s the visual that comes to mind when you think of the brands you love? Probably the logo,...

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Where Does Your Brand Stand?

A well-branded organization is thoughtful about their personality and their visual appearance when...

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Creativity: There’s Nothing New Under The Sun

What has been will be again,what has been done will be done again;there is nothing new under the...

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Creative Coronavirus Crisis Coping

Our world is turned up-side-down right now, and our new normal is something out of a science...

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Is It Time for a Logo Refresh or a Total Rebuild?

Some logos are timeless. Those that immediately come to mind are Coke, Nike, Apple, GE, Shell and...

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