When deciding to start a new venture, launch a product or “rebrand”, some people stop at the logo. They hire a designer who cranks out several options, pick one and off they go. Even worse, the DIYers type out a name, slap on a piece of clip art and call it a brand.
My wife and I had an opportunity to visit Chicago not too long ago. I was attending a creative conference for a few days, while she spent time exploring the city and taking in the sights. At night, we found some really cool pubs, enjoyed amazing food and met some..
A few years ago, I answered a telemarketer’s call at the house. Normally, when I receive phone solicitations, I do one of two things: tell the caller to take me off their list and hang up, or I do what I decided to do on this particular day—have some fun.
One of my all-time favorite movies is John Hughes’ Planes, Trains and Automobiles. Steve Martin plays Neal Page, a high-strung marketing executive who spends more time than he wishes with Del Griffith, played by the late John Candy. Del is an overly-chatty shower..