MADE recently had the privilege to launch a refreshed brand for a local nonprofit agency. Tampa Lighthouse for the Blind is now doing business as Lighthouse for the Blind & Low Vision.
Our team renamed and designed an updated look for Lighthouse based on the agency’s evolution into an all-encompassing provider of services and programs that assist those who are not only blind, but those who also have low vision. It was also important to convey in the new name that Lighthouse’s geographical footprint covers more than just Tampa, and includes Hillsborough, Polk and Hardee Counties, as well as specialized rehabilitation engineering services throughout the state.
The rebranding includes a redesign of the agency’s logo, tagline, website, printed materials, and other marketing communications. To hone in on the brand assets, MADE conducted focus groups in different locations with Lighthouse’s core audience: clients, parents, employees and donors. The final outcome of these groups provided Lighthouse with a clean, blue and yellow logo, along with a new tagline: Guiding to Independence. Click here to check it out.
Lighthouse Executive Director Sheryl Brown said, “It was extremely important to give attention to the design elements, as blind or vision-impaired clients are the agency’s core audience. I believe this bright new look, and accurate representation of our geographical footprint will serve us well as we continue our mission to maximize and guide those with vision loss to the independence we all deserve.”
Some of the many services that are provided by Lighthouse for the Blind & Low Vision include rehabilitation and vocational training programs, public education programs, adaptive aids and appliances, and more. The agency currently serves over 1,000 clients of all ages, and relies on funding from foundations, grants, individual donors, and annual fundraisers like “Dining in the Dark,” an event that provides a unique sensory experience, as guests actually dine blindfolded.
To learn more about Lighthouse, visit their website: www.lighthouseblv.org.