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A Brand Refresh - What, When & How?

by Sarah Oak

What is a brand refresh?

A brand refresh is a process that takes place when a company's current logo and brand elements are enhanced through graphic design to provide a fresh and modern feel. This can be done by making slight but precise modifications to the font, color or texture of a logo, while retaining essential elements from the original identity. A brand refresh ensures your audience that your company is looking to the future and is focused on remaining relevant. There is no set time to refresh your brand, but companies should consider evaluating their brand over long periods of times or when particular situations arise.

When should you consider a brand refresh?

Your company is moving to the digital-age.

Maybe your company was established before the tech-world took off. A brand refresh provides your company with all the necessary updates to be implemented through the many traditional and digital platforms of today.

Your company is having an identity crisis.

Perhaps your company has many different versions of a logo in circulation. Or maybe you have inconsistencies among your brand elements. A brand refresh will streamline and provide cohesion, so your brand is always on point!

Your company is shifting in a new direction.

Whether your company has new ownership or is tapping into a new market, timing a big announcement with a brand refresh allows for a smooth transition company-wide.

How do you even begin?

Well, you’re on the right track because you’ve made it to MADE’s website! We offer the marketing and design expertise to refresh your brand and handle all the details when it comes to its launch.

Our team understands that the introduction of a new and improved brand can vary for every company based on their industry, however a successful brand rollout typically consists of the following outlets:

  • Website
  • Social Media
  • Press Release
  • Blog Article
  • Stationery & Print Collateral
  • Signage

Industries are becoming more and more competitive and whether a company’s goal is to remain top of mind or to continue growth, consideration of brand refresh is key.