Each year, the MADE team dedicates an entire day to serving local non-profits with a little something we like to call Brandathon! This year, on March 6th, the MADE team arrived in their comfiest clothes ready to hunker down and complete seven pro-bono projects within 12 hours.
From the first influx of submissions from non-profits all over Polk County, to the evening before when I made sure to charge my mouse for the big day, I was chomping at the bit to get started!
Multiple cups of coffee, and several visits (including snacks!) from our non-profit friends fueled social media and communications strategies, videos, logo designs, and brochures. There may have also been some donuts and cheeseballs involved.
As a previous recipient of MADE’s Brandathon work at Volunteers in Service to the Elderly (VISTE), I was extremely excited to participate in the 9th Annual Brandathon from behind the curtain. Turns out, while we have a lot of fun and enjoy being together, a large majority of the day is quiet and focused:
- Our Principal/Executive Creative Director, Allen Reed spent his time on a refreshed logo for Camp Fire Sunshine’s annual Kentucky Derby fundraiser, as well as a social media video for The WAY Center.
- Principal/President, Michelle Ledford completed a social media strategy for the Randy Roberts Foundation. She and I also tag-teamed a social media design package for Achievement Academy.
- Cindy Joyce, our Art Director completed a brochure for Moving Hope, as well as a social media video for Heart for Winter Haven.
- And finally, I had the pleasure of working on a communications strategy for Kids Tag Art.
The opportunity to give back is a gift. We are honored to share our time and talents in this way and can’t wait to see all of our Brandathon recipients benefit from their new marketing and branding materials. Thank you for allowing us to serve our amazing community!