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social media stats for 2018

Social media has been a part of both our personal and business daily lives for many years now. It is an ever changing channel for communication and one that is continually measured. As we evaluate marketing channels for our clients, we review demographic and..

2018 ADDY Awards

I grew up in the 80s, so when I was asked to co-chair and co-host the AAF Polk County American Advertising Awards, I couldn’t say no. The theme was I Love the ADDYs as a throwback to everything 80s! 

4 Essentials You Need In Your Brand Identity Wardrobe

When deciding to start a new venture, launch a product or “rebrand”, some people stop at the logo. They hire a designer who cranks out several options, pick one and off they go. Even worse, the DIYers type out a name, slap on a piece of clip art and call it a brand.

Make Time For A Mid-Year Marketing Check-Up

You've been busy juggling your customers' requests, your department head's demands and your team's summer vacations. You finally take a breath and come to the realization that more than half the year is over and you are far from reaching all your marketing goals...

Madden Brand Agency is now MADE

From left to right: Cindy Joyce, Allen Reed, Michelle Ledford, Kathryn Bevilacqua-Ely

The 2017 American Advertising Awards Gala is in the Books!

Yee Haw!

We had a dadgum good time at this year’s American Advertising Federation Polk County Awards. As always, the ADDY committee did a bang-up job. This year’s theme was the Grand Ole ADDYS featuring a fun presentation intertwined with some live local musicians..

How has marketing changed in the last 10 years?

Take a moment to picture this scenario: you're at home enjoying a relaxing dinner with your family when your phone rings. You answer and hear this, “Hi Bill, this is Suzie from ABC Insurance. Can I have 15 minutes of your time?” What do you do? If you are like me,..

We're a HubSpot Certified Agency Partner!

MADE is extremely proud to announce that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

15 LinkedIn Facts You Should Know

Whether you are using Facebook, Twitter, Google+ or LinkedIn, you need to be connecting with people online. Each social media platform has its own strengths and best uses, but LinkedIn is arguably the most popular business-focused social media platform. From social..

Why We Love Social Media


Love it or hate it, marketing through social media is a reality for your business. Over 2 billion people are active users on social networks; that’s nearly 70% of the entire world’s internet population! From Facebook to Google+, we love social media for business..