--- title: Read our Blogs | made | Erin Hollenkamp description: Branding, marketing, and design insights from the MADE team. Practical tips to help your Lakeland-area business stand out and grow. --- [![Madelkld](https://blog.madelkld.com/hubfs/raw_assets/public/Madelkld_December2023/images/site-logo.svg "Madelkld")](https://madelkld.com/) - [about us.](https://madelkld.com/about-us/) - [services.](https://madelkld.com/services/) - [our work.](https://madelkld.com/portfolio/) - [blogs.](https://blog.madelkld.com/) - [contact.](https://madelkld.com/work-with-us-form/) # Erin Hollenkamp [![3 Strategic Marketing Plan Pitfalls to Avoid in 2023](https://blog.madelkld.com/hubfs/MADE_Blog_2023MarketingPitfalls_Image_Header.png)](https://blog.madelkld.com/3-strategic-marketing-plan-pitfalls-to-avoid-in-2023) ## [3 Strategic Marketing Plan Pitfalls to Avoid in 2023](https://blog.madelkld.com/3-strategic-marketing-plan-pitfalls-to-avoid-in-2023) by Erin Hollenkamp As you’re making your lists and checking them twice, are you considering your 2023 Strategic... [Read More](https://blog.madelkld.com/3-strategic-marketing-plan-pitfalls-to-avoid-in-2023) [![5 Reasons Why a Strategic Marketing Plan Makes Your Job Easier](https://blog.madelkld.com/hubfs/MADE_Blog_StrategicMarketingPlan_Image_Header.png)](https://blog.madelkld.com/5-reasons-why-a-strategic-marketing-plan-makes-your-job-easier) ## [5 Reasons Why a Strategic Marketing Plan Makes Your Job Easier](https://blog.madelkld.com/5-reasons-why-a-strategic-marketing-plan-makes-your-job-easier) by Erin Hollenkamp The thrill of working in marketing is that you are rarely doing the same thing every day. While it... [Read More](https://blog.madelkld.com/5-reasons-why-a-strategic-marketing-plan-makes-your-job-easier) [![Let's Par-Tee! 2022 ADDY Awards](https://blog.madelkld.com/hubfs/MADE_Blog_2022ADDYs_Image_Header.png)](https://blog.madelkld.com/lets-partee-2022-addy-awards) ## [Let's Par-Tee! 2022 ADDY Awards](https://blog.madelkld.com/lets-partee-2022-addy-awards) by Erin Hollenkamp The American Advertising Awards (the ADDYs) is, without fail, a phenomenal evening to celebrate the... [Read More](https://blog.madelkld.com/lets-partee-2022-addy-awards) [![3 Takeaways From MADE's 10th Annual Brandathon](https://blog.madelkld.com/hubfs/MADE_Brandathon2021_Blog_Feature.png)](https://blog.madelkld.com/10th-annual-brandathon) ## [3 Takeaways From MADE's 10th Annual Brandathon](https://blog.madelkld.com/10th-annual-brandathon) by Erin Hollenkamp One night a year, we suit up in sweatpants, break out the coffee stash and pump some music to work... [Read More](https://blog.madelkld.com/10th-annual-brandathon) [![3 Ways to Improve Your Business Culture in 2021](https://blog.madelkld.com/hubfs/Blog_FeatureImage_BusinessCulture-01.png)](https://blog.madelkld.com/3-ways-to-improve-your-business-culture-in-2021) ## [3 Ways to Improve Your Business Culture in 2021](https://blog.madelkld.com/3-ways-to-improve-your-business-culture-in-2021) by Erin Hollenkamp To say this year has been rough may be an understatement. People are trying to grasp what the... [Read More](https://blog.madelkld.com/3-ways-to-improve-your-business-culture-in-2021) ### Get our MADE Memo eNewsletter: - - - MADE is a HubSpot Certified Agency Partner [863-500-1476](tel:8635001476) • Lakeland, Florida © 2026 MADE. All Rights Reserved