--- title: Read our Blogs | made | Allen Reed description: Branding, marketing, and design insights from the MADE team. Practical tips to help your Lakeland-area business stand out and grow. --- [![Madelkld](https://blog.madelkld.com/hubfs/raw_assets/public/Madelkld_December2023/images/site-logo.svg "Madelkld")](https://madelkld.com/) - [about us.](https://madelkld.com/about-us/) - [services.](https://madelkld.com/services/) - [our work.](https://madelkld.com/portfolio/) - [blogs.](https://blog.madelkld.com/) - [contact.](https://madelkld.com/work-with-us-form/) # Allen Reed [![Is Your Branding Keeping Up With Your Business?](https://blog.madelkld.com/hubfs/MADE_2026_BrandingKeepingUp_Header-1.png)](https://blog.madelkld.com/has-your-branding-kept-up-with-your-business) ## [Is Your Branding Keeping Up With Your Business?](https://blog.madelkld.com/has-your-branding-kept-up-with-your-business) by Allen Reed A rotary phone may still work perfectly well, but it probably doesn’t say much about how you do... [Read More](https://blog.madelkld.com/has-your-branding-kept-up-with-your-business) [![Inconsistency Is Quietly Killing Your Brand](https://blog.madelkld.com/hubfs/MADE_Blog_Allen_BrandConsistency_Header-1.png)](https://blog.madelkld.com/brand-consistency-the-vortex-that-pulls-people-in) ## [Inconsistency Is Quietly Killing Your Brand](https://blog.madelkld.com/brand-consistency-the-vortex-that-pulls-people-in) by Allen Reed We’ve all encountered a business that feels a little… off. The website looks polished and... [Read More](https://blog.madelkld.com/brand-consistency-the-vortex-that-pulls-people-in) [![Is It Time for a Logo Refresh or a Total Rebuild?](https://blog.madelkld.com/hubfs/MADE_Blog__Allen_WreckingBall_PostImageHeader-2.jpg)](https://blog.madelkld.com/is-it-time-for-a-logo-refresh-or-a-total-rebuild) ## [Is It Time for a Logo Refresh or a Total Rebuild?](https://blog.madelkld.com/is-it-time-for-a-logo-refresh-or-a-total-rebuild) by Allen Reed Some logos never go out of style, but even the greats need a little refresh now and then! This blog... [Read More](https://blog.madelkld.com/is-it-time-for-a-logo-refresh-or-a-total-rebuild) [![4 Characteristics of Logos with Lasting Impressions](https://blog.madelkld.com/hubfs/MADE_Blog__Allen_LogoCharacteristics_Header.png)](https://blog.madelkld.com/4-characteristics-of-logos-with-lasting-impressions) ## [4 Characteristics of Logos with Lasting Impressions](https://blog.madelkld.com/4-characteristics-of-logos-with-lasting-impressions) by Allen Reed When you think of your favorite brands, their logo probably pops right into your head, and that’s... [Read More](https://blog.madelkld.com/4-characteristics-of-logos-with-lasting-impressions) [![Forget Freaky Fast Logos: Why Your Brand Needs a Pro](https://blog.madelkld.com/hubfs/MADE_Blog_Allen_ProfessionalLogo_Image_Header-1.png)](https://blog.madelkld.com/logos-why-your-brand-needs-a-pro) ## [Forget Freaky Fast Logos: Why Your Brand Needs a Pro](https://blog.madelkld.com/logos-why-your-brand-needs-a-pro) by Allen Reed Cheap, crowd-sourced logo design is like fast food: quick and convenient but lacking substance. A... [Read More](https://blog.madelkld.com/logos-why-your-brand-needs-a-pro) Prev [All posts](https://blog.madelkld.com/all) [1](https://blog.madelkld.com) [2](https://blog.madelkld.com/author/allen-reed/page/2) [Next](https://blog.madelkld.com/author/allen-reed/page/2) ### Get our MADE Memo eNewsletter: - - - MADE is a HubSpot Certified Agency Partner [863-500-1476](tel:8635001476) • Lakeland, Florida © 2026 MADE. All Rights Reserved