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4 Ways to Optimize Your LinkedIn Profile

LinkedIn has grown into the world's largest professional online network since its launch in 2003. This social media platform states that professionals are signing up to join LinkedIn at a rate of more than 2 new members per second, totaling more than 450 million registered members.

With more and more business prospecting happening within the social media world these days, it's even more important to make sure you have a proper profile online. Use these simple tips to optimize your LinkedIn profile and watch your profile views soar:

  1. Professional Headshot
    When you include a photo, your profile is 14 times more likely to be viewed. While you may not need to have a full-blown photo shoot to achieve a worthy photo for your profile use, make sure it is of good quality. Avoid vacation photos and pics from your weekend festivities.

  2. Headline
    This will be the most important 120 characters you piece together. Be creative, but use key terms that will help others easily understand your role within your industry.

  3. Summary
    Even though you have room for up to 2,000 characters, don't feel the pressure to use them all. The most important point here is exactly that—stick to the point. This is your opportunity to make a powerful and succinct statement about what you do and how you help those you work with. Provide your contact details along with links to content to add to your credibility and expertise. Visuals can be featured here, as well, to capture your viewer's attention.

  4. Public Profile URL
    Don't settle on the auto-created URL for your LinkedIn profile. Customize your public profile URL by clicking the gear symbol while hovering on the URL on your Edit Profile page. Then change "Your public profile URL" in the upper right hand corner of the new page. 

LinkedIn Profile Cheat Sheet Infographic.jpegLinkedIn Cheat Sheet Source: Leisure Jobs

Whether you are social prospecting online or searching for your next job opportunity, LinkedIn is a valuable component of your personal social media profile. When you've attracted interested leads or potential employers to your newly improved profile, they will be impressed by your expert social biography!